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Все новости / Новости групп / Маркетинг ивентов: инструменты продвижения и взаимодействия с аудиторией
Маркетинг ивентов: инструменты продвижения и взаимодействия с аудиторией
Маркетинг ивентов: инструменты продвижения и взаимодействия с аудиторией
 
 
 
8 сентября завтракаем вместе и обсуждаем маркетинг ивентов. Новые инструменты продвижения, вирусный контент, готовые решения по созданию лэндингов, профсообщества и взаимодействия с аудиторией событий — мы собрали работающие кейсы, инструменты и новейшие тренды.
 
 
 
 
Программа мероприятия:
 
11:00 — 11:20
 
Мария Алифанова, заместитель руководителя отдела интернет-маркетинга, Molinos.
Real Time Bidding как эффективный инструмент продвижения шоу в интернете.
 
Тезисы:
 
  • Задачи, которые решает медийная реклама;
  • Преимущества медийной рекламы;
  • Real Time Bidding как новый инструмент закупки медийной рекламы;
  • RTB в продвижении шоу «Снежный Король» в СПб и Сочи. Кейсы.
11:25 — 11:45
 
Александра Юркова, главный редактор, Event-live.
Информационное партнерство СМИ и мероприятия.
 
Тезисы:
 
  • Информационное партнерство как инструмент продвижения события: очевидное, но невероятное; 
  • 5 ошибок, которые делают все инфопартнеры: претензии журналистов к организаторам мероприятий и наоборот;
  • Что мероприятие может предложить информационному партнеру, кроме лого на сайте;
  • 5 свежих идей от авторов Event LIVE;
  • Информационный фуршет: какой контент о мероприятии интересен СМИ;
  • Удачные примеры информационного партнерства мероприятий и СМИ из опыта авторов Event LIVE;
  • Оценка эффективности информационного партнерства: что посеешь, то и пожнешь.
11:55 — 12:15
 
Максим Володин, smm-специалист, Molinos.
Альтернативные способы продвижения мероприятий.
 
Тезисы:
 
  • Альтернативные способы продвижения мероприятий;
  • Виральность контента;
  • Вирусное видео для продвижения скрипичного фестиваля.
 
12:20 — 12:40 Кофе-брейк
 
12:40 — 13:00
 
Ольга Баландина, Руководитель PR-отдела, KudaGo.
Продвижение в digital.
 
13:05 — 13:25
 
Татьяна Артемьева, руководитель внутренних проектов, Molinos.
Eventfeed и Slidecast: инструменты для взаимодействия с аудиторией.
 
Тезисы:
  • Мобильные тенденции: смена поколений;
  • Мобайл на мероприятиях: взаимодействие с аудиторией;
  • Нетворкинг через экраны телефонов;
  • Опросы и голосования.
13:30 — 13:50
 
Полина Тронина, UX-специалист, Molinos.
Лендинг для мероприятия.
 
Тезисы:
 
  • Инструкция: как сделать лендинг за неделю, выжить и победить.
  • Лендинг фестиваля для Серебряного Меркурия. Общее описание задачи;
  • Конструктор для лендингов VS стандартной разработки;
  • Как выбрать конструктор, сравнительная характеристика 4 популярных конструкторов сайтов;
  • Результаты лендинга Серебряного Меркурия.
Войдите или зарегистрируйтесь, чтобы разместить комментарий Комментарии (7)
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The Nike Air Huarache is for sure one of the Nike Air Max 2016 most original models of Nike’s catalogue. This latest Premium iteration of the silhouette features a faux snakeskin Linen colored upper with additional details like a Air Max 2017 White midsole and Gum outsole. The classic heel strap and the Linen lining and mesh details complete the look.Check out the additional photos below and Nike Air Max Zero you can now find the latest Nike Air Huarache Premium Snakeskin in Linen at select Nike Sportswear retailers like Inflammable.
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One of Nike’s newest basketball shoe is the Nike Zoom Shift silhouette known for its responsive cushioning and stability. Now the Nike Flyknit Racer hooping shoe will be added to the “Kay Yow” lineup that will begin to release in September.Dressed in a White and Vivid Pink color scheme. Nike Air Max 90 The shoe features a lightweight mesh upper, external heel counter, large Nike Swoosh on the toe and forefoot Zoom Air unit. Its signature Kay Yow Nike Air Max ribbon is displayed on the tongues with additional branding on the insoles atop a marble-like rubber outsole.Look for the Nike Zoom Shift EP “Kay Yow” Nike Shoes to release in September at select Nike Sportswear retailers and Nike.com. The retail price tag is set at $100 USD.


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